Paris by Yumiko · 2026
Paris / France
Paris is a place
people dream about.
The challenge was turning
that dream into something
people could experience.
Live the Paris
you’ve only dreamed of
Vivez le Paris
dont vous avez toujours rêvé
Sozosei / Case Study 03
Paris by Yumiko
Brand Experience · Web Design · Bilingual UX
A bilingual digital experience designed to turn the romance of Paris into a journey of discovery, trust and action.
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01 / Discovery
One city.
Many ways to experience it.
Paris by Yumiko brings together walks, workshops and cultural experiences within one destination. The challenge was to make that variety feel inspiring without making discovery feel complicated.
- 01 / ExploreWalk in the Footsteps of Yumiko
- 02 / MakeCroissant-Making Workshop
- 03 / CreateMacaron-Making Workshop
- 04 / ExperienceChampagne Seine Cruise
Different experiences.
One visual language.
Each one has its own rhythm — a walk, a workshop, an afternoon on the water — but all four share the same system of colour, type and imagery, so choosing between them still feels like one continuous Paris by Yumiko.
02 / Experience
Enough detail to decide.
Enough space to dream.
Once an experience captures attention, the next challenge is clarity. Duration, price and what the experience includes need to be easy to understand — without flattening the sense of anticipation that brought someone there in the first place.
Croissant-Making Workshop
2.5 Hours From €131 per person
- Experience Level
- Beginner to Intermediate
- Take Home
- 4–6 freshly baked pastries
- Take Home
- A laminated dough block to bake at home
- Included
- Digital master recipe bundle
- Make
- Détrempe & butter block
- Laminate
- Lock-in & hand-lamination folds
- Shape
- Precision cutting & shaping
- Bake
- Proofing, live bake & honeycomb reveal
Desire brings people closer.
Clarity gives them confidence to act.
03 / Language
Deux langues.
Une seule expérience.
Paris by Yumiko was designed for an international audience from the beginning. English and French coexist within the same visual system — allowing language, length and local conventions to change without changing the experience itself.
Unlock Paris
Discover
Experiences
Croissant-Making Workshop
Champagne Seine Cruise
Découvrir Paris
Nos
Expériences
Atelier Croissants
Croisière Champagne sur la Seine
Language changes more than words.
2.5 Hours
From €131
2h30
Dès 131 €
Duration, currency and interface conventions were localised alongside the copy, while the underlying hierarchy remained consistent.
The language changes.
The experience remains familiar.
04 / Trust
Inspiration creates desire.
Trust turns it into action.
Choosing an experience in an unfamiliar city asks for more than inspiration. Paris by Yumiko builds confidence by making the journey beyond the booking button clear — what happens next, where to go and who will be there.
01 / Choose & Book
Choose & Book
Browse our curated experiences and secure your spot in seconds.
Flexible dates
02 / Get Your Brief
Get Your Brief
We send you a beautifully crafted guide with everything you need.
- Meeting Point
- What to Wear
- What to Expect
03 / Meet Your Guide
Meet Your Guide
Your expert local guide greets you on the day. Small groups mean personal attention and real connection.
Expert local guide
Small group Maximum 12 guests
04 / Live the Moment
Live the Moment
Soak it all in. Leave with skills, stories, and memories that last far longer than any souvenir ever could.
Confirmation within 24 hours
Flexible cancellation — 48 hours
Full refund for cancellations made more than 48 hours before the experience.
Confidence comes from knowing what happens next.
05 / Place
A city made navigable.
Paris is part of the experience. The challenge was to give its different places enough structure to become meaningful choices — without reducing the city to a list of destinations.
Districts
Le Marais & Saint-Germain
Walk through the chicest arrondissements, visit Yumiko’s apartment, and discover the galleries and concept stores that define Parisian cool.
Neighbourhood
Montmartre
Climb to the hilltop village above Paris, visit the Sacré-Cœur, and wander the same cobblestones that inspired Picasso and Toulouse-Lautrec.
River
La Seine
Board our private boat and drift past Notre-Dame, the Musée d’Orsay and the Eiffel Tower. Best experienced at golden hour with champagne in hand.
Workshops
Hidden Boulangeries & Ateliers
Enter the kitchens of legendary pastry chefs and artisan boulangeries for hands-on workshops you simply can’t book anywhere else.
From the scale of the city
to the character of the street.
Structure helps people choose.
Atmosphere makes them want to go.
06 / Journey
From dreaming of Paris
to being there.
Every part of the experience leads towards a decision. When that moment arrives, the interface needs to make acting feel as considered as everything that came before it.
Reserve Your Experience
Book with Paris by Yumiko
- Experience
- Date & Guests
- Your Details
- Confirm
- Experience
- Croissant-Making Workshop
- Guests
- 2 Adults
- Language
- English
- Total
- From €262
A reconstruction of the original interface’s final step, for illustration only — not a working form.
State responds to the decision
The selected experience carries into the booking flow. Guest count updates the total, while the final summary reflects the information entered along the way.
Confirmation state
Booking Request Sent!
Merci. Your booking request has been received.
From inspiration to experience
From dreaming of Paris
to being there.
Project Details
Paris by Yumiko
Bilingual Brand Experience
Role
- Creative Direction
- Web Design
- UX & Interaction Design
Scope
- Brand Experience
- Bilingual UX
- Experience Discovery
- Booking Journey
Languages
- English
- French
Imagery
Licensed / royalty-free photography & film